Beginners Guide to Buying Links for SEO
Link Buying Tips
#1 Buy Links on Sites Relevant to Yours
Links on relevant sites are more powerful and should be the primary focus of your link buying efforts. Textlinkbrokers provides both category and keyword search functions for our text link inventory. We suggest spending time searching for keywords that you know are relevant to your industry and then search through relevant categories.
#2 Use Your Primary Keywords in the Anchor Text of Your Links
The anchor text, also known as link text, is the text used in the link pointing to your site. This text should be one of your primary keywords for the page that you are linking too. For example, if you are linking to your homepage which is optimized for the keyword "Mortgages", you will want to use that keyword in the links pointing to that page. The search engines look at the link text of your incoming links to help determine what your site is about. Optimizing the anchor text of your links can have a huge effect on your rankings.
Another important point is that you should not overuse any one keyword. It looks unnatural if all of your links have the same anchor text. Generally speaking, you only have to worry about overusing a keyword in your anchor text if you are buying hundreds or thousands of links. If you are just buying a few links then there is nothing to worry about.
An example of link text would be the word "Buy Links" in this link which points to Textlinkbrokers Buy Links
#3 Leave your links up long enough for them to help
It can take weeks for the search engines to see any new links that you purchase. It can also take months before those links improve your rankings. It takes the search engines a good amount of time to find and recalculate all the web pages and links on the internet. Ranking changes can happen daily but they are usually due to changes done a few months back. You should plan, and budget, to keep your links up for at least 90 days. Any time shorter then that would not be sufficient to accurately gauge ROI. With that being said tip #4 talks about tracking your keyword rankings, in order to watch improvements.
In addition, one of the newest additions to Google's link popularity algorithm is Link Age. In order to combat manipulation of its system by link builders, Age now plays a major role in determining the value of a link. So, keep your links up for as long as possible. This is one of the primary reasons we developed our Permanent Links Program. Our permanent links have been used by thousands of our customers with great results. See our Client Rankings List for examples of our client's successes.
#4 Track your Results Using a Keyword Rank Tracking Software
It is very important that you track the results of your link buying efforts. By tracking your keyword rankings you can see exactly how your links are helping. Most webmasters only track the traffic coming to their site. While this is helpful, it is important to know that you will not see any significant traffic from a keyword until you have reached the top 10.
Many webmasters spend significant resources on link building only to give up because they are not seeing significant traffic increases after a few months. If those same webmasters were tracking their keywords they would probably find that they have made significant progress toward reaching the top 10. It does not make sense to give up with the finish line in site. I cannot tell you how many customers we have served that had no clue that they had improved their rankings from the top 100's to the top 20's, only to give up because they had no clue that of the major improvements that had happened.
We suggest using DigitalPoint.com's Free Keyword Tracking Tool or software such as Web CEO
Top of pageWhat Makes a Link Good for SEO?
#1 Relevancy of the Site the Link is on
Google loves links on relevant sites. It is possible to outrank someone who has many more links then you by purchasing just a few very powerful relevant ones.
It is not necessary that all of your backlinks come from relevant sites, but the general rule is "the more the better".
#2 Link Popularity and Pagerank of the Site
Obtaining links on sites that are popular is very important. When important, or popular, sites link to yours, it tells the search engines that you worthy of ranking well for your keywords. Link Popularity is the #1 ranking factor in Google and is a major ranking factor in both Yahoo and MSN.
#3 Number of Outbound Links on the Page
The total number of outbound links on a page is an important factor to consider when purchasing a link. A site that has too many outbound links is not going to pass much link popularity. They are also at risk of being penalized in the search engines if the outbound links are thought to be "paid links" or are all pointing to "un-relevant" sites. On the other hand, if a site is authoritative in a particular field and naturally links to other sites in its industry, that is much different. Authoritative sites that link out to other sites are considered hubs and will provide a lot of benefit. This includes sites such as Wikipedia.org, Directory.Yahoo.com, DMOZ.com, and others.
#4 Age of the Site the Link is On
Older sites are trusted more in the search engines and have more power for ranking other sites. Google places a lot of weight on links from older sites. This is the reason that we have the “Whois creation date” listed for all the sites in our inventory. If a site is older then 2 years, it's value goes way up. If it is greater then 5 years it is even more powerful.
#5 Placement of Link on the Page (Zone)
Where the link is located on a page is also very important. The search engines have developed block level analysis techniques that basically allow them to break down a webpage into blocks. Certain blocks, or sections of the site carry more weight since they are more likely to be seen by visitors. Links that are hidden at the very bottom of a site carry less value then links embedded in text at the top of the site.
There is also the additional value of traffic. Links placed at the top of a site will get more clicks. While we do not sell links for direct traffic, we love direct traffic as a side-benefit.
General FAQs
How Do Text Links Help My Site Rank Higher in The Search Engines?
Link popularity is the most significant factor the search engines use for determining how well a site should rank for its keywords. Link popularity is the measure of the quantity and the quality of the sites that link to yours. Getting text links from popular sites will increase your link popularity and boost your sites rankings.
In addition, over the past couple of years, the search engines have started placing additional value on links coming from relevant sites. It is important to obtain links from sites that are in a related category. For example, a real estate site should try and get links from other realtors, mortgage brokers, or any type of site that would normally link to a real estate site.
Textlinkbrokers primary business is selling relevant links to help increase our customer's link popularity.
What Exactly Does Textlinkbrokers Do in Order To Rank My Site Higher?
Textlinkbrokers has a large staff of researchers that are constantly on the lookout for new and innovative link building programs. Our oldest and most successful program is our monthly rented text links. These are links placed on higher pagerank sites and have the most power for increasing our clients rankings quickly. We have created innovative programs such as our permanent one way links, which allow our clients to steadily build relevant one way links over time, and our Hosted Marketing Pages which allow our customers to rent an entire page on a relevant site.
Customer success is the driving force behind all of our programs. As the search engines continue to change their algorithms, we will continue to change our link building techniques. You will find some of the most successful sites on the web using our services.
How Long Does it Take New Links to Improve My Site Rankings?
It can take several weeks for the search engines to index (see) the pages where your links are placed. It can then take several months before they recalculate your link popularity in order to affect your rankings. It is possible to see some minor changes within a couple weeks but for the most part, you should not expect any major shifts in rankings for at least 90 days.
One of the biggest changes the search engines have made recently is to introduce "Age" as a factor when determining how much value a link has. Links that go up and then go down quickly are a sign of unnatural link practices. Natural links tend to stay up permanently.
What Makes TextLinkBrokers Different from Other Link Sellers?
At Textlinkbrokers, we understand that it is important to keep our inventory confidential. This is essential in order to prevent the search engines from penalizing our inventory partners from passing link popularity to our clients. The search engines are actively searching for and penalizing sites that announce they are selling text links. Some of our competitors display their inventory to the public for all to see. While this helps them to increase sales it practically insures that most of their inventory has been penalized and will do nothing to help their clients increase their search engine rankings.
Another primary difference is that we do not ask our inventory partners to link back to us. Both of our primary competitors have affiliate programs. They ask those partners to join their affiliate program and link back to them. This makes it extremely easy for the search engines to track down, and penalize, their inventory sites. Therefore, while they claim that their sites are good for passing link popularity, the truth is that most of them are not.
One final difference is that we go out of our way to test that our inventory partners are not penalized from passing link popularity. We track our clients' successes with every site, and if we find that enough clients have purchased and not seen results from a certain site, we will remove that site from our inventory. We have removed more sites from our inventory then some of our competitors have total.
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